![]() ![]() This type of ethos translates into literature quite easily, in the sense that characters' opinions are often evaluated within the framework of their professions.For instance, a doctor's assessment of a patient or a new drug will carry more weight with an audience than the opinion of someone with no medical training whatsoever. Expertise: The credentials, education, and professional specialty of a speaker all greatly contribute to his or her ethos. ![]() Authors often have their narrators profess impartiality or objectivity at the outset of a book in order to earn the reader's trust in the narrator's reliability regarding the story he or she is about to tell.
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